With name recognition of 98 percent and a degree of popularity of 76 percent (GfK, 2012), tesa is among the strongest brands in its home market of Germany. The brand’s name has even made it into the Duden, the authoritative dictionary of the German language. But tesa is more than just the celebrated classic adhesive tape: Now a European stock corporation and wholly owned affiliate of Beiersdorf AG (whose other brands include NIVEA, Eucerin, and la prairie), we offer more than 7,000 product and system solutions aimed at ensuring, among other things, that state-of-the-art electronics can become ever more multifunctional, with increasingly higher performance.